PBS Appalachia Virginia is a community-focused media network committed to showcasing and celebrating the unique culture, heritage, and voices of the Appalachian region. More than just a public television station, it serves as a platform for storytelling, education, and advocacy delivering meaningful programming that informs, inspires, and reflects the evolving identity of the communities it represents. Through both trusted PBS content and original local productions, PBS Appalachia Virginia highlights the rich history, natural beauty, and diverse perspectives of the region with authenticity and care.

As part of the broader PBS family, the organization is dedicated to lifelong learning, civic engagement, and public service. By partnering with educators, local organizations, and individuals, PBS Appalachia Virginia helps elevate educational opportunities, promote the arts and sciences, and serve as a vital source of information during critical times. Rooted in the power of storytelling, it aims to connect people, foster understanding, and drive positive change across Appalachia and beyond.