Dr. Kristen Jacobs Warns Against Social Media Skincare Trends

From minimalist regimens to high-tech tools, today’s skincare trends reflect a growing shift toward innovative, multi-functional, and holistic practices. Fueled by social media, where beauty enthusiasts eagerly swap tips and document transformations, these evolving routines are redefining how we care for our skin.

Dr. Kristen M. Jacobs, a local aesthetic physician and founder of Ooh La La Spa, Anti-Aging & Wellness in Glen Carbon, IL, urges caution when it comes to skincare trends circulating on social media. “My goal is to help people navigate what is beneficial versus what could do more harm than good,” she says. “Not every trend is backed by science, or right for your skin.”

One trend that continues to stick around is the ‘clean girl’ aesthetic, which is all about glowing, dewy skin and minimal makeup. “The great thing is that it does not require extreme routines like slathering your face in Vaseline or egg-white facials to achieve a fresh-faced look,” says Dr. Jacobs. “It really comes down to consistent, simple skincare and healthy lifestyle choices – drinking plenty of water, eating well, and using a gentle cleanser, good moisturizer, and daily physical sunscreen, along with retinol at night to smooth texture and soften fine lines.”

Another big trend right now is at-home LED face masks. While they offer some convenience, professional treatments deliver more potent results due to higher light intensity and specialized applications. Ooh La La Spa, Anti-Aging & Wellness, offers several broadband light (BBL) treatments which incorporate intense pulsed light that can be filtered several ways to treat different skin conditions including age spots, fine lines and wrinkles.

Beyond facial care, there is a growing focus on skincare for the neck and body. “People are embracing a more holistic lifestyle and thinking about their overall health and wellness. We’re seeing this trend in skincare too with more people prioritizing smooth, glowy skin everywhere,” Dr. Jacobs explained. “Full-body treatments, such as Secret RF, which is often done on the neck, hands, chest and knees, and ThermiSmooth, are tailored to meet individual needs from head to toe, promoting a holistic approach to beauty and wellness.”

At Ooh La La Spa, Anti-Aging & Wellness, Dr. Jacobs and her team provide patients individualized treatment plans that are a best fit for them. If you are interested in learning more, head to kristenjacobs.com.